Role: Copywriter. Concepted and was involved in the production of this spot.

Art Director: Eddie Barrous

Creative Director: Mauricio Galván

The iconic Woody Guthrie's song "This Land is Your Land" as performed by Psycho-Soul L.A. Artists, Chicano Batman.

Launched after Trump's inauguration the Ad sparked conversation around being a rallying cry for those redefining the cultural makeup of America through dedication and hard work.

Role: Copywriter. I was involved from the beginning of the process. Assisted throughout the rollout with key pieces of creative.

Role: Illustrator, Copywriter

Role: Copywriter

Designer: Alex Kutcha

Art Director: Eddie Barrous

Role: Copywriter for the rollout of the “Es Nuestro Momento” campaign.

Our challenge was to position Buchanan's Whisky at the centre of Hispanic culture in the United States. We created an overarching campaign with the call to action 'Es Nuestro Momento' (It's Our Time) to directly acknowledge the changing face of America. Es Nuestro Momento illustrated the sense of inclusivity and pride that comes with being Latino in the United States today. After recent collaborations with Pharrell Williams and Justin Bieber Colombian pop star J Balvin was recruited to front the campaign. He epitomises the heights that Latinos can scale, not just in the U.S. but across the entire world.

The campaign was lead by TV and Outdoor to introduce the new brand positioning. This included being broadcast in Spanish during the Baseball World Series between the Chicago Cubs and the Cleveland Indians on the English speaking Fox Sports network.

I mainly worked on a creator's competition. Where dreamers could download J Balvin's vocal tracks, lay a beat on it and upload it as their song feat. J Balvin.

Creative Directors: Mauricio Galván / Erick Rodríguez / Brenda Hernández

Copywriters: Paul Mann / Ilia Isales

Art Directors: Mike Cuthell / Eddie Barrous

Role: Copywriter. Concepted and supervised the animation of this spot.

Every year the Texas Lottery helps fund schools and Veteran programs in Texas. We thought of this idea with Fernando Suárez and I had the opportunity to work with Reel FX and Advertising and Film Production Company in Dallas known for working on projects like Despicable Me, Ice Age and The Book of Life.

This Hispanic Heritage Month is happening amidst a global pandemic, which is why Google is helping the Latino community continue to thrive with tools for economic recovery.

This project was led by Lover’s Not Haters Agency, and the Google creative team. Editing by Baby Lion, Animation by MAKE.

I was involved in the conception and creation of these ads, starting with the writing of the manifesto for the creative platform, scouting of real locations, and the social media campaign roll-out.

Copywriters:

Brenda Hernández

Raúl Mendez

Art Directors:

Ilia Isales

Erick Rodríguez

WHILE WORKING WITH ACE CONTENT, WALMART APPROACHED US TO HIGHLIGHT CREATIVES PERFORMING AT PHARELL’S SOMETHING IN THE WATER FESTIVAL THROUGH THEIR BLACK & UNLIMITED PROGRAM.

IT WAS AN INCREDIBLY FAST TIMELINE BUT AN INCREDIBLY COOL PROJECT SINCE WE GOT TO MEET THE BEST UP-AND-COMING VIRGINIA BEACH ARTISTS.

ROLE: ACD/COPYWRITER

SR. ART DIRECTOR: DAVID LIGON

ECD/PARTNER: CARLOS NAUDE & JON ZAST

CEO/PARTNER: SCOTTY GELADE

CREATIVE WRANGLER: TESSA HIRSCH

PRODUCER: MEGAN MCBRIDE

HEAD OF ACCOUNTS: ANALISE SICILIANO

DIRECTOR: ALEX CHALLOF (FOUNDER OF BUCKETS MOVING COMPANY)

HOST: NATHAN ZED

MUSICIAN: SHAOLINN

MURALIST: CHRIS GREEN

NOMARAMA FOUNDER: JARRELL WILLIAMS

Role: Assisted with concept and writing the campaign rollout.

Celebrating the Bold.

Copy: Ilia Isales

Art Director: Maddy Kramer

While working with ACE content, Ashley Furniture approached us to create a Novela concept for a YouTube media run.

We originally devised Add Drama to Your Digs for this campaign concept, which transcreated into Decora Con Pasión.

The scene opens with a heated argument between a couple that, twist, takes place in an Ashley Furniture store and revolves around the furniture.

Role: ACD/Copywriter

Sr. Art Director: David Ligon

ECD/Partner: Carlos Naude

CEO/Partner: Scotty Gelade

Creative Wrangler: Tessa Hirsch

Producer: Max Simon

Head of Accounts: Analise Siciliano

Director: Alex Challof (Founder of Buckets Moving Company)

Role: Copywriter / Spanish

In 2020 I freelanced with Anomaly to create a Holiday Spot for Captain Morgan.

When it comes to multicultural work, the task warrants the work to anchor itself on an insight that rings true to the culture. In this case, to the Spanish-speaking adult-youth living in the US.

Together we wrote “Measuring System” inspired on “Medir a Ojo” a practice widely used across cultures but, the latino culture strongly identifies with. Medir a Ojo - teaches recipes by using your (gut) internal measuring system, it even comes with it’s own terms for measure: a bit, a dash, a little of this and that.

Agency: Anomaly NYC

For this New York Life Insurance, social first, campaign we created a messaging system for new parents looking for flexible coverage - with amazing illustrations from Matt Blease.

Market: U.S.

Art Director: Ilia Isales

Copywriter: Alex Behles

Illustrator: Matt Blease

Role: Illustrator

Pre-Order here: https://www.curse-ivewriting.com/

Curse-ive is Catherine Britton's initiative to preserve cursive handwriting for it's meditative and developmental benefits. So she created "Curse-ive" a cursive practice book, for adults. I illustrated the word combinations, had tons of fun thinking about these.